We're not a digital agency that stumbled into BTL. We're an activation company that built digital around the one thing most agencies miss — the real consumer moment on the ground.
Your campaign doesn't end at the supermarket aisle. Every activation we run has a digital extension built in — from the moment a shopper scans a QR code to the moment they see your retargeting ad that same evening. Physical and digital move together.
We work with a curated network of specialist partners across SEO, paid media, PR and web development. Instead of one in-house generalist, you get proven specialists — all managed by us as your single point of accountability.
You garner shoppers on the ground and refine your target audience during the campaign. Then post-event, we expand the reach through lookalikes of your newly defined audience — targeting them through digital media while their purchase intent is still warm.
More than a posting schedule — a living content strategy that stays in step with your campaigns, your retail calendar, and your consumers' seasonal mindset.
Monthly content calendars, caption writing, scheduling and community management across Instagram, Facebook, TikTok and LinkedIn.
Ad-hoc creative concepts tailored to key retail moments — Chinese New Year, Hari Raya, Christmas, National Day and brand-specific milestones. We pitch the idea, produce the content, and push it live.
We turn your on-ground activation footage into social content — behind-the-scenes clips, promoter highlights, consumer reaction reels — the content that only works because we were there.
Reach, engagement, follower growth and content performance — all tied back to what was running on the ground that month.
We don't run ads in isolation. Every media buy we plan is mapped against your BTL calendar — amplifying the exact weeks your brand is most visible on the ground.
Meta (Facebook & Instagram), Google (Search & Display), TikTok Ads, YouTube Pre-rolls and programmatic display — planned as a single integrated media strategy, not siloed by platform.
Media budgets are allocated to mirror your on-ground presence — heavy up during roadshow weeks, retargeting post-event, always aligned to where your promoters are deployed.
Lazada, Shopee, FairPrice Online and Grab sponsored placements — reaching your shopper at the exact digital shelf, with targeting precision tied to real category purchase behaviour.
Weekly spend pacing, ROAS by channel, CPM and CPC benchmarks — all delivered alongside your BTL activity reports so you see the complete campaign picture in one place.
Your roadshow creates search intent — we capture it. When 300 shoppers discover your product in-store this Saturday, we ensure they find you again on Sunday when they search online.
We don't just book influencers — we bring them into live activations. KOL content that's produced at your roadshow is authentic, on-brand, and reaches an audience that was never in the store.
Your activation is the story — we pitch it. From product launches and campaign milestones to brand initiatives, we connect you with the right media channels to extend earned-media reach beyond your paid channels.
From brand websites to campaign microsites and promotional landing pages — built to support your BTL mechanics with QR entry flows, contest validation, winner galleries and product showcases.
Promoters deployed. Consumers engaged. Products sampled at the shelf or roadshow.
QR codes, microsite entries, social content and KOL posts amplify the physical moment online.
Retargeting ads, SEM, retail media and social posts reach those who didn't make it to the store.
One campaign. One team. Physical and digital working as one.
A fully managed online contest mechanic for the M&M's Christmas "Everyone Wins" campaign — combining in-store purchase validation with a consumer-facing microsite, age-gating, digital prize redemption and a winners gallery.
Shoppers purchased a qualifying M&M's product, entered a unique code on the campaign microsite, and were served an instant-win result. Every step — from entry mechanic to prize fulfilment — was managed end-to-end by Elitez FMCG.
We don't try to do everything in-house. We've built a trusted network of vetted specialist partners across every digital discipline — curated for FMCG brands, managed by Elitez as your single point of contact. One brief. No juggling ten agencies.
Certified Google Partners with a track record in FMCG and retail search marketing.
Social-native content teams who understand retail, product and the Singapore consumer.
Programmatic and direct-buy partners with access to Singapore's premium media inventory.
Established media and influencer networks across Singapore's F&B, lifestyle and FMCG verticals.
Tell us what you're running on the ground and we'll show you how to make it work harder online. One brief. Full funnel.
