SINGAPORE'S FIELD
MARKETING AGENCY
In market since 2010. From a promoter agency to a full-service brand activation and field marketing partner — trusted by Singapore's biggest consumer brands.
In market since 2010. From a promoter agency to a full-service brand activation and field marketing partner — trusted by Singapore's biggest consumer brands.
Elitez FMCG started in 2010 as a promoter deployment agency — placing part-time promoters in supermarkets and retail outlets across Singapore. We were good at it. We built a trusted roster, developed disciplined operations, and grew our client base steadily.
By 2020, we had evolved. Clients weren't just asking for bodies on the ground — they wanted visibility, accountability and results. So we became an integration agency: field marketing, digital components, real-time reporting, all under one roof.
That evolution led to BLINK — our proprietary operations platform that now powers every campaign we run. It's what separates us from every other promoter agency in Singapore.
Today we manage over 300 promoters every week, serve MNC clients like P&G, Reckitt, Carlsberg and Unilever, and operate out of a 5,000 sqft warehouse that handles logistics for every activation we run.
Began deploying part-time promoters to supermarkets and FMCG retail activations across Singapore.
Expanded WSQ training programme and grew client base to include major MNC FMCG brands.
Brought logistics in-house — POS materials, premiums and equipment now managed end-to-end.
Added digital campaign capabilities and began building BLINK — our proprietary ops platform.
Full client portal live — real-time deployment visibility, live sales data, automated reporting.
5,000 sqft warehouse. We pack, deliver, and collect every campaign's materials — POS, premiums, uniforms, equipment.
BLINK platform for real-time promoter management, client dashboards, live sales data and automated reporting.
Every promoter on our roster is WSQ-trained. Category-specific product quizzes must be passed before any shift starts.
MOM-compliant documentation, CPF processing, PDPA-compliant data handling — for every single promoter we deploy.
From brief to post-project evaluation — we manage planning, deployment, reporting and wrap-up in one team.
QR mechanics, microsites, social content capture and KOL coordination — physical activations extended online.
A former RSAF Air Force Officer turned brand activation specialist, Eevann leads Elitez FMCG with a sharp operational mind and a deep understanding of what it takes to drive results on the ground. He oversees every client relationship, campaign strategy and platform development — and is your direct contact for any new project or enquiry.
Jorena is the kind of account lead every brand wishes they had — equal parts creative thinker and meticulous executor. She takes your brief and runs with it, bridging the gap between your vision and what actually happens on the ground. Working hand-in-hand with the operations team, she holds every moving part accountable — from promoter briefings and costume sourcing to outlet logistics and real-time troubleshooting — so that the activation you imagined is the activation that gets delivered.
Sam supports field operations across brand activation campaigns and promoter deployment, working closely with clients and on-ground teams to ensure seamless execution and real-time issue resolution at every touchpoint.
Where the action is, Christin is. A seasoned operations manager with a firm pulse on every moving part of every campaign, she leads a six-strong ops team with the calm authority of someone who has seen it all — and handled it all. From pre-campaign logistics and promoter briefings to real-time floor troubleshooting, Christin is the steady hand that keeps the entire execution engine running without a hitch.
Elitez FMCG is a marketing-focused subsidiary of Elitez Group — a regional HR and staffing powerhouse headquartered in Singapore. The Group's deep talent network and operational infrastructure gives us unmatched scale for large-volume promoter campaigns.
Send us your brief and we'll respond with a tailored proposal within 48 hours.