Proprietary Technology Platform

Proprietary Technology · Built by Elitez FMCG

BLINK
OPERATIONS
PLATFORM

BLINK replaces the daily WhatsApp chases, Excel files, and guesswork. Three purpose-built portals — Admin, Client, Promoter — share one live data layer so your campaign is visible from brief to wrap-up.

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BLINK Client Portal LIVE
Promoters Active
24
Sales Today
$12,480
Conversion Rate
34%
Premiums Redeemed
847
SK
Sarah K. · NTUC Tampines
$840 · 28 units · 38% conv.
Live ●
MR
Marcus R. · Cold Storage OC
$1,120 · 41 units · 44% conv.
Break ◌
LH
Linda H. · Giant Jurong Pt
$960 · 33 units · 31% conv.
Live ●
1,000+
Promoters on Roster
3
Purpose-Built Portals
70+
Report Types
5
Campaign Lifecycle Stages

What is BLINK?

YOUR FIELD
OPERATIONS
COMMAND CENTRE

BLINK is Elitez FMCG's proprietary operations platform — built around the real FMCG campaign lifecycle. Not a generic HR tool. Not a CRM. Every feature maps back to a specific ops pain point that agencies solve with spreadsheets and WhatsApp.

Smart promoter matching
Algorithm matches promoters by distance-to-outlet, brand experience, recency, and conflict history — then auto-generates a portfolio PDF for your approval before anyone is deployed.
Three portals, one live data layer
Admin, Client, and Promoter portals share one database. What your promoter records at the shelf appears instantly on your dashboard — no syncing, no delay.
AI-powered from day one
Gemini generates campaign training quizzes automatically (100% pass required before first shift). Promoters log sales via voice-to-text on the ground. No manual data entry.
BLINK ●
ONLINE
✓
Uniform Check
100%
✓
Product Knowledge
94%
✓
Display Standards
88%
92% Avg Promoter Score

Client Portal Features

WHAT YOU SEE,
WHAT YOU GET

Three things BLINK gives your brand team that no other agency in Singapore can match.

01

Live Client Portal

Your campaign, as it happens. From the moment your first promoter checks in, your brand team can see everything — no calls, no waiting for Monday's email.

Check-in photo per promoter, per outlet, timestamped
Live sales by SKU + conversion % updated in real time
Premium redemption count tracked per shift
Multi-day aggregation (Fri–Sun weekend view)
Multi-user login — brand team + procurement, same view
02

Pre-Deployment Promoter Portfolio

See exactly who is being deployed before anyone steps into a store. BLINK generates a portfolio PDF of your assigned team for your approval — not just names on a list.

Promoter-in-action photos from past campaigns
Past 5 brands deployed for, with category experience
Age range, gender, languages spoken
Years on platform + hygiene certification status
Smart-matched by distance, experience & brand history
03

Post-Project Evaluation (PPE)

The campaign wrap-up report — auto-built, OM-reviewed, and released directly to you in BLINK. No back-and-forth. No waiting on the ops team to compile slides.

Promoter performance table: sales, shifts, avg per manday
Check-in photos per shift per outlet, archived
Outlet visit photos + supervisor field comments
Released only after Operations Manager sign-off
Archived for 5+ years — accessible any time for benchmarking

Platform Architecture

THREE PORTALS.
ONE ECOSYSTEM.

Each stakeholder has their own purpose-built interface. All three are connected to the same live data — so everyone is always on the same page.

Admin Portal
Elitez Operations Team

The engine room. Elitez's internal team manages campaign setup, promoter allocation, outlet scheduling, and system oversight from here.

  • Campaign setup: brands, SKUs, training decks, shift rules
  • Smart promoter matching + conflict-free scheduling
  • Dual-stream payroll automation (CPF & non-CPF, Excel export)
  • Approval engine: rate overrides, blacklist, budget alerts
  • Field visit quality scoring with photo evidence
  • Full audit log — every action, actor, timestamp
Client Portal
Brand Managers & Procurement

Your window into the campaign. Real-time visibility, quality checks, live sales data, and automated reporting — without needing to call or email anyone.

  • Live check-in photos by outlet, timestamped
  • Real-time sales by SKU, conversion % & premium redemptions
  • Pre-deployment promoter portfolio PDF for approval
  • Post-Project Evaluation (PPE) with photos & ops assessment
  • Training completion status per promoter
  • Multi-user login — brand team + procurement
Promoter Portal
On-Ground Promoters

A simple, mobile-first app for promoters on the ground. Check in, log sales, complete tasks, and stay connected to the campaign — from any smartphone.

  • Shift acceptance with store map + pay breakdown
  • Training deck + AI-generated quiz (100% pass required)
  • Camera-only check-in — fraud-proof, no gallery upload
  • Sales entry by SKU with voice-to-text (Gemini-powered)
  • Premium & break tracking mid-shift
  • Payslips, claims & uniform return history
Under The Hood

SIX THINGS BLINK AUTOMATES FOR YOU

01 · Matching
SMART PROMOTER MATCHING

Distance-to-outlet, brand experience, conflict history, recency scoring — matched in seconds, not hours of manual filtering.

02 · Training
AI QUIZ GENERATION

Upload your training deck. Gemini generates the quiz. 100% pass rate required before any promoter is cleared for their first shift.

03 · Premium
PREMIUM REDEMPTION TRACKING

Receipt number, spend amount, photo — captured per transaction. No reconciliation surprises at campaign end. Live count visible to client.

04 · Payroll
DUAL-STREAM PAYROLL

Non-CPF weekly + CPF biweekly, processed separately. Rounded shift hours, break payability, transport & PH allowances — Excel output to HR Finance.

05 · WhatsApp
WHATSAPP INTEGRATION

Job-confirm messages, shift reminders, and one-click chat with promoters on the ground — built in. No third-party tools. Manager-editable templates, no dev needed.

06 · Compliance
COMPLIANCE & AUDIT TRAIL

Every action logged with actor, timestamp & before/after state. NRIC auto-purged at 12 months. PDPA acknowledgements captured. Bank details require manager approval.

Campaign Lifecycle

FROM BRIEF
TO RESULTS

01
Stage 01
Plan & Configure
Brief → campaign built in BLINK. Brands, SKUs, stores mapped with coordinates. Training decks uploaded. AI-generated quiz configured. Shift rates, break rules & allowances set.
02
Stage 02
Smart Pre-Deployment
Algorithm matches promoters by distance, experience, recency & conflict history. Portfolio PDF sent to client for approval. Warehouse packing lists & WhatsApp job-confirm messages auto-prepared.
03
Stage 03
Live Deployment
Promoters clock in with camera photo (no gallery — fraud-proof). Sales logged by SKU via voice-to-text. Premium redemptions tracked live. Clients see check-ins, sales & conversions in real time.
04
Stage 04
Daily Monitoring
OE reviews sales reports. OM approves release to client. Supervisors conduct field visits — scored on display, engagement & knowledge. Discrepancies escalated & resolved within the platform.
05
Stage 05
Wrap-Up & PPE
PPE auto-generated: sales by promoter, outlet visit photos, ops assessment. Payroll processed (dual-stream, Excel to HR/Finance). Claims reconciled. Full audit trail archived for 5+ years.
"

We used to chase the ops team every Monday for Excel updates. Now I open BLINK on Sunday evening and I already know which outlets hit target, which promoters performed, and how many premiums were redeemed. It completely changed how we brief the next campaign.

— Brand Manager, Major FMCG Client

Get Access to BLINK

READY TO SEE YOUR
CAMPAIGN IN REAL TIME?

Every Elitez FMCG campaign comes with full BLINK access — no add-on cost. Request a demo or get in touch to learn how it works for your brand.

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